Posted by Kathryn Lagden...
As we lead up to the 2007 Canadian New Media Awards I decided to check in with one of the winners from last year. Ken Bautista, CEO and Executive Producer of Hotrocket Studios Inc. and Rocketfuel Productions answered the questions below...
KL: What category did you win at the 2006 CNMA awards?
KB: We won the "Most Promising New Company of the Year" award.
KL: Tell us about the type of work you do at Rocketfuel
KB: Rocketfuel Productions is a joint venture between two Edmonton interactive companies, Hotrocket Studios and Redengine. We created Rocketfuel specifically around an original interactive content property called "C.I.E." The C.I.E. (Central Institute for Exploration) follows the inner workings of a secret kids-only agency dedicated to exploring the past, present and future. When four C.I.E. Agents suddenly go missing, it's up to the audience to work together to unravel a series of clues transmitted via mobile phones, blogs, podcasts, and video. Blending technology, science, real-world locations, interactive storytelling, and online community, C.I.E. activates kids (ages 8-12) in an alternate reality experience like no other.
KL: How has your company changed since winning most promising new company of the year?
KB: Since the CNMAs we've had a lot of attention and support gained for our project and company. The project is currently being supported through Telefilm Canada and the Virtual Museum of Canada. It was also recently selected as 1 of only 2 projects in Canada to be supported by the TELUS Innovation Fund announced in 2007. Recently, we pitched the project and took the top prize at the international Pitch It! competition at the 2007 KidScreen Summit in New York City in front of a room of 1,200 execs from the children's entertainment industry. I was also recently invited to speak on a panel of digital content creators at the 2007 Digital Entertainment Leadership Forum in Hong Kong, specifically talking about our project and company.
Congrats Ken! Sounds like a great initiative.
The 2007 CNMA awards will take place on May 28th. Tickets are available at the CNMA website.