We had another great AIMS event this morning. Robert Kozinets, Jennifer Evans, and Lee Dale spoke about building online communities.
In his introductory remarks AIMS President Bruce Powell put up a slide that included all our volunteers, over 50 of them! Seeing that slide really reinforced how strong the AIMS community is - members, volunteers, sponsors - a lot of smart people helping out in all sorts of ways.
I wanted to give a loud shout-out to the registration folks, this team of people arrives early (7:30am!) to take care of all the on-site logistics. They handle the registration table, catering, answering questions about AIMS, and they stick around after everyone has left to help clean-up. If you know any of these folks please say thanks next time you see them...
Rebecca Muller - Publicis
Leesa Butler - Divine Lab
Lisa Chang - Yenius
Lynn Shannon - Rogers
Katie Dolgin - IQ Partners
Alice Mann
Marinna Mann
Nike's President and chief executive officer,Mark Parker,said in an interview with a magazine from Berlin : products fused digital technology are just what people want.Having the online movement platform Nike + (digital sensors implanted in sneakers to measure, analysis and share performance gather), executives started to transfer from sportswear brand and make the digital media decisive become their important part of the core products.
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