Posted by James Burchill, internet and marketing strategist...
According to a survey by eROI, Inc. high-level executives read most of their e-mail messages on Mondays and Tuesdays. They claim the best time to send messages on those days: during lunch hour.
However, I had lunch with a colleague recently and they have direct first hand experience with email marketing in the millions, and his advice: Send your emails in the early hours of Monday morning because Monday is the day when most people are planning their week and paying extra attention to messages - no one wants to miss anything important and look bad in front of the boss. The worst day? Friday.
Either way, the outcome of these two sources is the same, for the best response send your emails on MONDAY.
PS. Do you know the one segment of the business world that 'allegedly' reads all their email regardless of date or time? Lawyers... yup, these legal-eagles have been trained to read and devour everything because there's simply too much at stake to 'skim.' And just in case you market to these email power consumers - think 'plain text' when composing your messages because a many lawyers live or die by their text-only Blackberry devices.
I would have to disagree about Monday being the best day to send, because I firmly believe the best day to send is whatever works best with your particular audience.
And while studies and industry benchmarks provide great starting point data, I think ever great email marketer should do some split testing before setting a certain date or time in stone.
Just my 2 cents!
Kelly
Posted by: Kelly Rusk | March 15, 2007 at 12:14 PM