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Comments

Sean Bush

Hey Brian, I just have a question regarding RBC’s Next Great Innovator Challenge. Did RBC do anything to create a buzz through online marketing tactics i.e. banners ads, paid search etc?

Thanks

Steve Mast

Hi Sean ... Mainly grass root marketing tactics where used to generate awareness. Specifically RBC used faculty, student blogs and posters to get the word out. No banner ads or paid search.

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