This is the second speaker Q&A posting in a 2-part series for the upcoming March 21st AIMS event: The Marketers Roadmap to Second Life.
Sara Scurfield, AIMS volunteer, got a few little hints from C.C. Chapman, event speaker and Vice President, Marketing for Crayon regarding his upcoming presentation.
SS: What types of companies can benefit from using Second Life?
CC: Any sort of company can benefit from Second Life. That's like asking what sort of company can benefit from using new marketing to reach new customers. It is really all encompassing as long as it is approached correctly.
SS: Can you give us an example of a company you have seen effectively leverage the Second Life environment?
CC: I think what Pontiac has been doing and continues to do is very interesting and a good example of a different and appropriate way to approach Second Life.
http://promomagazine.com/interactivemarketing/news/pontiac_virtual_community_103006/
SS: What is the number one piece of advice you would give a marketer before they embarked on a Second Life project?
CC: You'll have to come to the presentation to get the answer to that one *grin*
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