Posted by Peder Enhorning, President of Unilytics and a volunteer member of AIMS Web Analytics Council.
When was the last time you reflected on how fast the computer industry has changed over the past three or five years? Every time I look back I can’t believe how different things are. Computers are faster, smaller and just plain ol’ better. I get a new laptop every couple of years and it seems to always be outdated.
I guess I am dating myself, but I can remember when the power of my laptop was housed in a steel box the size of my desk and when systems were measured in MIPS (million instructions per second). The same acceleration has occurred on the internet. Just a few short years ago the internet was readily available but it was still mostly a curiosity. We surfed it, exchanged email and chatted online. But in the past couple of years we have begun to really use it. Now we can exhibit ourselves through podcasting, exchange videos and even our personal bookmarks. And we can visit a staggering 80 billion sites. It’s the first place we turn for current events, product research and shopping. Who today still calls their travel agent to investigate a vacation? Or if you need a new HDTV, don’t we first go to the net?
The internet has become the hub for marketers to deliver their message. And web analytics allows us to know what users are doing and more importantly what they want from a site. We may have spent thousands of dollars driving visitors to our site. But did they find what they were looking for and if not what web site improvement can we make to ensure they do next time?
I’m not sure what the internet will look like in three years, but I know that with web analytics marketers can ensure they are delivering what surfers want and will in turn help shape its evolution. And when we look back in 2010 we’ll be amazed at how far we have come from today’s internet.
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Posted by: hcg | October 21, 2011 at 08:00 AM