There is no shortage of discussion about Second Life. Some love it, some dismiss it. My first reaction months ago was
"Second Life? I don't have enough time in my first life!" Since then curiosity saw me creating an avatar and attending a few virtual events. I've also
heard from many AIMS members who are interested in talking about the
marketing implications of this virtual world.
So I'm pleased to announce that we'll be bringing this conversation about virtual worlds, specifically Second Life, to AIMS on March 21, 2007.
Date: March 21, 2007
Time: 8:30 - 11:00am
Location: The Diesel Playhouse (large theatre)
CC Chapman, Vice President of Marketing for Crayon, a new
marketing company with an office (and whole island!) in Second Life will share his first hand experience as a
resident, property owner, and business.
CC will kick-off the event with a general overview on Second Life:
- Who are Second Life residents?
- How does the Second Life population spend their time?
- What are companies doing in Second Life?
- Opportunities for marketers and brands in Second Life and other virtual worlds
- What you need to know before setting up shop
Jay Moonah, Internet/Media technology
consultant, musician, and podcaster will discuss building brand recognition in Second Life. He will share how his band, Uncle
Seth, has built the band and developed relationships with music fans
from around the world. Uncle Seth performs frequently in real life,
Second Life, and occasionally does both at once.
After the presentation we’ll have 3 hands-on breakout sessions:
- Taking the plunge – entering Second Life for the first time
- I’m a walking, talking, sometimes flying avatar – Now what?
- I’m a SL resident looking at possibilities for my business
Full details and registration on the website. Hope you can join us!
Kate Trgovac (http://www.mynameiskate.ca) and I have started a group in Second Life called "After a Fashion". Our first get together is on Monday, Feb. 26 @ 9 p.m. EST.
Interested in joining us? You can read about it here: http://bargainista.blogspot.com/2007/02/announcing-after-fashion-canadian-girls.html
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