It seems that every business comes with its own set of acronyms and terms. I remember when I first joined the dot-com world and learned about 'sticky eyeballs'. A somewhat disconcerting visual unless you were in the business of measuring traffic to your website!
Web analytics has come a long way and it continues to evolve. But one thing that remains the same is understanding what commonly used terms really mean. WebTrends recently put together a glossary of terms that is incredibly useful for anyone new to internet marketing and analytics. And a great refresher if you've been in the game awhile. It covers the basics of 'ad view' versus 'ad click' but also defines things like 'return code' and 'user agent'.
It's a handy reference - http://www.webtrends.com/Support/WT/Glossary.aspx
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Posted by: Nike Shox | April 21, 2011 at 11:48 PM
A man can fail many times, but he isn't a failure until he begins to blame somebody else.
Posted by: Nike Free | January 15, 2012 at 06:49 PM