It seems that every business comes with its own set of acronyms and terms. I remember when I first joined the dot-com world and learned about 'sticky eyeballs'. A somewhat disconcerting visual unless you were in the business of measuring traffic to your website!
Web analytics has come a long way and it continues to evolve. But one thing that remains the same is understanding what commonly used terms really mean. WebTrends recently put together a glossary of terms that is incredibly useful for anyone new to internet marketing and analytics. And a great refresher if you've been in the game awhile. It covers the basics of 'ad view' versus 'ad click' but also defines things like 'return code' and 'user agent'.
It's a handy reference - http://www.webtrends.com/Support/WT/Glossary.aspx
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