Marketing Magazine's Online Daily and eMarketer both reported on a recent news report from Ipsos Reid that indicates older Canadians don't have as much access to the Internet as their younger counterparts.
"Only 61% of Canadian adults ages 55 and older have access to the Internet from any location, compared with 88% of adults ages 18-54. Not only are older Canadians less likely to be online, those who are spend less time on the Internet than do younger adults — nearly 35% less."
Sara Scurfield, AIMS volunteer, recently spoke to David Cravit, Senior Vice President, Marketing, 50Plus Group and discovered what 50+ Canadians are looking for online - it all comes down to information. And the good news is that the 50+ Canadians that are online are prepared to have their credit cards at the ready!
David Cravit will be discussing this further and sharing his insight on what makes 50+ Canadians click next week at our event - "Marketing to YOUR Customer - What are the key drivers of online behaviour from different groups or personas?"
this is the leading german website for 50+ marketing: http://www.reifemaerkte.de
it's definitly worth a look for everybody who is interested in the economical impact of the babyboom generation. even though it's in german :-(
Posted by: gina | April 02, 2007 at 11:47 AM