Because membership in AIMS is on an individual basis, this association is very much about building a community. Most of the time we focus on targeted professional development, providing access to thought leaders and influencers, celebrating the achievements of members, and offering you networking and volunteering opportunities. But just like it is in any community, sometimes the news shared is very sad. Like mine is today, in advising you of the recent death of AIMS volunteer, Tamara Bonar.
Tamara Bonar brought much energy and passion to her volunteer role on our event and registration committee. Considering how full of life her outward persona was, it saddened and sobered me to realize the inner conflicts and despondency Tamara must have suffered, when hearing that she chose to take her own life. Information received yesterday from the Advertising Club of Toronto (where she also volunteered as its director of finance) and from Marketing Daily, spoke of her vast experience and acumen as a marketer, and her commitment and passion to her colleagues and workplaces, most recently as president of Torq Brand Fuel, a marketing services consultancy in Toronto she helped start last November. That sounds like the Tamara we knew here at AIMS; that is the Tamara we will very much miss. Our thoughts and condolences are extended to her family and friends, and work and volunteer colleagues.
Her memorial service was held on January 20th. In lieu of flowers, the family indicated that donations in memory of Tamara Bonar to Muscular Dystrophy Canada, the Parkinson Foundation or Lou Gherig's Disease would be most appreciated. AIMS members who knew Tamara may also wish to sign the Book of Condolence available online at www.mceachnie-funeral.ca.
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