A snowy night at the Mobile Monday event earlier this week. While I didn't win any door prizes this time I found good conversation and learned a little more about mobile technology.
It started with an interesting chat with Jacky from Xtreme Mobility, his company provides an application for people to make payments via cell phone. For instance, university students can add money to their campus cards without going to the kiosk or website. Useful when you hit the cafeteria after hours with a pizza craving! (I wonder if they can find a way to alert parents when their child is about to run out of lunch money?)
The speaker for the evening was Jeffrey Elliott from BiteTV. I wasn't really wowed by the content (of BiteTV, not the speaker) but then I'm not a 18-34 year old male and I realize that probably means I just don't get it.
From a business standpoint it was interesting to hear Jeffrey talk about being a media company at the centre of a lot of technology. Their content is provided in whatever format the viewer prefers; web, cell, VOD, TV. And their viewers are very involved in shaping the content that gets produced. We've heard it before but Jeffrey's presentation really made the point that it's not about the technology. It is about people getting the content they want, when and where they want it.
Asked which channel is about to take off Jeffrey didn't hesitate when he said 'mobile'. Of course it was a MobileMonday event so the answer wasn't overly surprising :)
Any marketers out there working on some interesting mobile campaigns? Would love to hear about them...
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