Sulemaan is the Online Channel Manager at Sears Travel and has first hand experience with using web analytics to drive business results. He'll be joining the panel at our web analytics event next week and sharing his learning and insights from his experience at Sears Travel. Specifically:
- There are many web analytics programs, how to make sure you get one that fits your needs.
- Analytics programs offer a lot of features and information - make sure you use what is enough so you don't drown in data.
- What impact web analytics has had on the YTD business success at Sears Travel.
- The success of maximizing referring sources of traffic and online merchandising based on user response.
Steven Goldar and Alan K'necht are also speaking at the event and June Li will be moderating the discussion. Hope to see you there! (Full details on our website)
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Posted by: Reid21Bettie | August 24, 2011 at 06:12 PM