Search Engine Relevancy: Pay Per Click vs. Organic

Thanks to Sanj Selvarajah, AIMS member and volunteer for sending in this perspective on search engine marketing. Sanj raises a good question for discussion at the search engine breakfast event next Tuesday.

"I wonder to what extent small office and home office businesses in Canada are using search engine marketing to promote their products and services?  It seems to me that this would be a cost-effective and more targeted way to promote their business and reach consumers compared to other mediums.  The fact that it has not been adopted as well in Canada as it has been in the U.S. tells me that the case for search engine marketing needs to be made more often to businesses.  In this article by Sheena Daniels, she makes a case for pay per click advertising compared to search engine optimization.

Jill Whalen has an interesting post on the notion of trust and how it applies to criteria for businesses that hire search engine optimization firms.

There seems to be a bit of controversy over paid inclusion and whether it is misleading or justifiable for companies.  My question is doesn't paid inclusion go against the reasons for an internet user using a search engine, which is to obtain results and ranking based relevancy rather than how "affluent" a website is?  It seems that Google is not following this practice."

Comments

[ppc advertising services]

It seems to me that this would be a cost-effective and more targeted way to promote their business and reach consumers compared to other mediums. The fact that it has not been adopted as well in Canada as it has been in the U.S. tells me that the case for search engine marketing needs to be made more often to businesses. I agree with this. thanks for the post.

-faith-

[Pay Per affiliate]

The pay per afiliate qualify By agreeing to compensate the site owner every time someone clicks on their ads, they maximize the number of sites who are willing to host ads and attract business.

[Affiliate Promotion]

Affiliate promotion In case of traditional advertising methods the marketer has to spend and wait for results. However, here the marketers need to only wait till an action is successfully completed. In a simpler sense affiliate promotion uses one website to drive traffic to the other.

[Harriett33BUTLER]

That's cool that we are able to take the personal loans moreover, this opens completely new chances.

[Bahrain website design company]

PPC is the paid method to get the top position of the SERP.But its an unethical way. The Organic SEO is the best way to promote the site and get the appropriate result of your work.