Learn how to measure Online Value with Web Analytics

Thanks to AIMS member and volunteer June Li for sending in this post about how to learn more on analytics and measuring the value of online initiatives.

At the AIMS Search Engine Event earlier this week, speakers talked about how practices in search engine marketing have once again evolved, such that past best practices are no longer as effective as they were a year ago. New practices now mash previously silo'd online marketing tactics together.

Speakers also emphasized that you must measure if you're going to be able to show that these tactics aren't just cool but effective. They said that analytics are critical to measuring results and testing the effectiveness of these tactics. Demonstrating the real value of the campaign is key to getting funding for future initiatives. So what are these analytics you ask?

Measuring the value of Web campaigns (whether it's search, email or drive-to-web) falls under the techy-sounding realm of Web Analytics. Successful Web analytics is really a business-driven processes, not one that resides in technology departments.  You can find out more about Web Analytics at the AIMS Web Analytics breakfast event on November 30th.

However, before November 30, you can also get fully primed and ready to measure the impact of your marketing campaigns by attending a seminar on November 14-15 in Toronto, Boost Your Web Site's Impact, Effectiveness and ROI with Web Analytics.

This hands-on seminar, taught by industry expert is a crash course on how to more effectively measure and analyze your Web efforts. Attending will give you the added benefit of getting the most out of the Web analytics speaker panel at the upcoming November 30th AIMS event. What’s more, as an AIMS member, you’ll get a 10% discount.

If you’re interested, visit boostwebsiteimpact.comto find out more. And be sure to enter your AIMS discount code (AM119) to get 10% off if you register before November 8th.

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