The purpose of this role is to be the key advisor for online analytics for Microsoft Canada. As an internal consultant this role is responsible for optimizing websites by increasing conversion rates, user experience and overall satisfaction rates. This entails meeting with internal customers to understand their business needs and providing accurate, insightful and actionable analysis and recommendations to Site Managers and Agencies.
The successful candidate is someone who is interested in an opportunity to impact the business by driving online analytics for Microsoft Canada. The successful candidate must be analytical, Emarketing oriented, creative and passionate about using analytics to impact business results and to drive the most optimal user experience.
Initial/Ongoing Responsibilities:
- Analyze web analytics to identify areas for improvement and where opportunities exist for enhancing customer experience and increasing conversion rates
- Represent Microsoft Canada on world wide calls and by liaising with the corporate office on behalf of the Canadian subsidiary to ensure that local needs are being met
- Develop, maintain and present site analysis reports on the overall performance and trending of Microsoft.ca as well as provide recommendations to better leverage Microsoft.ca as a marketing vehicle
For additional information on this role view J0706-0108 at http://www.microsoft.com/canada/employment/search.mspx.
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