This role is part of the Marketing team at a leading internet company. This team is responsible for increasing user acquisition and activation (both buying and selling) through optimal targeting, messaging and education. All members of the team work collaboratively with all functional areas at including Marketplace Development, Product, Finance and Communications. The team is highly entrepreneurial, and this role will evolve over time to respond to changing business needs.
Primary Responsibilities:
- Execute marketing activities to increase user acquisition and activation levels which may include
- Serving as an expert in buyer activation and the buying experience
- Developing and executing multi-channel marketing campaigns to activate buyers
- Executing general onsite marketing, including programming and tracking of creative, and working with external agencies on creative development
- Executing against a broader CRM strategy by writing, creating and maintaining marketing email communications to targeted users
- Serving as the point person for natural search/search engine optimization activities in the office
- Enhancing onsite education, trust marketing and other content as requested
Please send your resume to dolgin (at) iqpartners.com
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