Highlights from the CMA Digital Marketing Conference

I spent last Thursday and half of Friday at the CMA's Digital Marketing Conference. Great speakers and lots of conversation with interesting people.

The room was wifi enabled so many attendees were blogging directly from their conference seat. You can find great reviews on the CMA's blog. And also here, here, here, and here. (many of these blogs have multiple posts so I'm linking to their main site, not specific posts)

A few highlights that stayed with me:

• GM is really embracing the digital space with billboards in virtual worlds and advertising on blackberry TV. Increasing awareness in the youth sector is a big focus for GM, they've had good success with their johnny.ca campaign.
• I really enjoyed Steve Levy's presentation. He presented results from a survey the CMA and Ipsos-Reid conducted. Not surprising that social media marketing has low rates of usage among marketers and agencies. Steve shared that 1% of marketers agree pop-up ads are effective. Seems I'm getting a lot more than 1% of sites forcing me to close a pop-up before I can access content!
• What a treat to see Mitch Joel in action! I'm a regular listener to his Six Pixels of Seperation podcast so really enjoyed seeing him live and in person. His 'Social networks don't care about technology' point really resonates with me. It doesn't matter how people are talking, what matters is the conversation that is taking place.
• David Weinberger was the highlight for me. All the speakers were great so it's hard to pick one but David's passion leapt off the stage and kept the audience glued to their seats. I found his analogy of marketers and bloggers interesting. Marketers continually try to simplify messages. Bloggers complicate things by adding depth and analysis. Obviously people are enjoying the complexity as there are so many great and complicated conversations taking place.
• I really enjoyed Bryan Eisenberg's discussion about Pavlov, the bell, and how it is now the customer that is ringing the bell.
• Lots of great discussion in the roundtables sharing exchange. I sat in on a discussion about email marketing. Personalization and conversion from prospect to customer were the 2 main items we discussed.
• Unfortunately I missed the beginning of CC Chapman's presentation about podcasting. I did get to see the Ninja's definition of podcasting though.
• Laura Baehr gave a perspective on youths and what they're doing online. Interestingly, girls and boys spend almost the same amount of time playing games.
• Joseph Jaffe entertained, informed, and motivated with his session about the traditional interactive agency. His chart showing major brands and where they existed relative to their reach and connection with their audience was very interesting.

Overall a very informative day and a half. Many of the speakers have blogs or podcasts or both so you can easily tap into their expertise and participate in the conversations they're having.

Comments

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