Internet Usage and Demographics of Canadians

AIMS member Jaime Lea Foss is looking for general demographics on Canadian internet users. She sends in the following post...

I am putting together a marketing package for internet offerings for a client and would love to add some data in the introduction of age, income and any other key findings on internet users and benefits of marketing and/or advertising on specific or general sites. Do you know of a site or do you have any data that would be useful?

I just received the Canadian Media Digest prepared by the Canadian Media Directors Council and published by Marketing Magazine. It has some good general information about dial-up versus broadband, household access, and usage based on gender and household income. The '06/'07 issue is available for purchase ($25). The '05/'06 issue is available online at http://www.cmdc.ca/pdf/2006_Media_Digest.pdf

Anyone have other sources or stats to share?

Comments

[Tom]

The canadian Internet Project published "A comparative analysis of Internet users and non-users in Canada and the world: Behaviour, attitudes and trends." "The findings in this study are based on the responses of 3,014 randomly selected individuals in Canada, 18 years of age or older, who participated in a telephone survey in May and June 2004." You can download the PDF at http://www.cipic.ca/en/results.htm

[Ron Kunitzky]

You might want to try ComScore:

http://www.comscore.com/metrix/mmc.asp

[Sebastien Provencher]

StatCan has some interesting information:

http://www.statcan.ca/Daily/English/060815/d060815b.htm

[June Li]

More detailed statscan data, varying dates:
http://www40.statcan.ca/l01/ind01/l3_2256.htm?hili_none

You might want to try this:
http://www.budde.com.au/Reports/Contents/Canada-Broadband-Market-Overview-Statistics-2900.html

Hope it helps.

[Jaime Lea Foss]

Thanks for the feedback and links. I thought I would pass one back: http://www.iabcanada.com under resources is a pdf doc called Interactive handbook, although dated 05 the case studies were intersting

[Jyotika]

You can try these sources:

Nation of broadband
Marketing Magazine
October 24, 2005
______
The Internet life
Marketing Magazine Nov 14/05
______
http://www.internetworldstats.com/am/ca.htm
______

Ethnic Canadians online more than most
Marketing Magazine, Mar 20/06

[Ezra Silverton]

I have provided a collection from many different and current sources around Canadian Internet statistics on our blog. http://blog.9thsphere.com/blog/?p=16

May save you a lot of time :)