According to the Globe & Mail, “a year ago, Canada represented about 5 per cent of Facebook users. Today, that number is closer to 11 per cent, at a time when the site is adding about a million new users a week.”
With number like these, by now every AIMS member has heard about the social network Facebook, and you likely already have a profile set up. Now, thanks to our member Heather Sanderson, AIMS also has a Facebook group! By signing into your Facebook account and searching for AIMS Canada, you can join a group of fellow AIMS members in discussing online marketing, sharing ideas and questions, learning about upcoming AIMS events and more. (If you don’t have an account set up yet, you can sign up for free at www.facebook.com and set up your personal profile to get started).
This group was created by Heather Sanderson of Random House of Canada. As well as researching and promoting the use of social networks, Heather has been actively using Facebook to seek out unique and niche marketing opportunities, to promote events, and to reconnect with friends.